Business Information Systems Strategy
Referensi :
Bocij, Chaffey, Greasley, Hickie, Business Information Systems, 3rd Edition © Pearson Education Limited 2006
Ward, J., & Peppard, J. (2002). Strategic Planning for Information Systems. (R. Boland & R. Hirschheim,
Eds.) Long Range Planning(Vol. 23, p. 128). Wiley.
Learning Objectives
After this lecture, you will be able to:
o Understand the meaning of Strategy and Plan
o define approaches for integrating IS strategy with business strategy
o apply simple strategic analysis tools to determine IS strategy
What is Strategy ?
A strategy is a collection of statements that express or propose a means through which an organization can ful fill its primary purpose or mission
Strategy (text book)
An integrated set of actions aimed at increasing long term well being and strength of enterprise relative to competitors.
Relationship of Strategies to Plans
Strategy is a collection of statements that expresses or proposes a means through which an organization can fulfill its mission
o Identifies the goal or objective
o Insight
Plan is a detailed description of how an organization can accomplish its mission
o Lays out in detail the steps necessary for the organization to accomplish the goal
o Plans turn insights into actions
Strategy Aproaches
Prescriptive Planned analytical approach
Emergent Responsive to changes to market and business needs.
To what extent can IS strategy be prescriptive
and emergent?
Elemeny Of IS Strategy
Business information strategy: This defines how information, knowledge and the applications portfolio will be used to support business objectives. Increasingly, a chief information officer (CIO) or chief knowledge officer (CKO) who is part of, or reports to, the senior management team is appointed to be responsible for defining and implementing this strategy.
IS functionality strategy: This defines, in more detail, the requirements for e-business services delivered by the range of business applications (the applications portfolio).
IT strategy (IS/IT strategy): This defines the software and hardware standards and suppliers which make up the e-business infrastructure.
Applications portfolio: The range of different types of business information systems deployed within an organisation.
IT vs IS Strategy
IS strategy: Determination of the most appropriate processes and resources to ensure that information rovision supports business strategy.
IT strategy: Determination of the mostappropriate technological infrastructure comprising hardware,networksand software applications.
Environment
Micro-environment: Immediate environment includes customers, competitors, suppliers and distributors.
Macro-environment: Wider environment of social, legal, economic, political and technological influences.
